Privacy Policy
Effective Date: 20 July 2026
1. Who We Are
Business Name: VERSA4LIFE LTD (Trading as Dr Fashion)
Company Number: 17271639
Registered Address:
71–75 Shelton Street
London WC2H 9JQ
United Kingdom
Email: CONTACT@BEDRFASHION.COM
Website: https://www.bedrfashion.com
2. Scope
This Privacy Policy applies to visitors, customers, prospective customers and newsletter subscribers worldwide. We are committed to complying with applicable UK GDPR, UK Data Protection Act 2018 and, where applicable, the EU GDPR and other privacy laws.
3. Information We Collect
| Category | Examples |
|---|---|
| Identity Information | Name, title. |
| Contact Information | Email address, shipping address, billing address, telephone number. |
| Order Information | Products purchased, order history, payment status. |
| Payment Information | Payment is securely processed by Shopify Payments and payment providers. We never store full credit card details. |
| Technical Data | IP address, browser, device, operating system, language, cookies. |
| Usage Data | Pages visited, clicks, session duration, referral source. |
| Marketing Data | Email subscription preferences and interactions. |
4. How We Collect Information
- When you place an order.
- When you subscribe to our newsletter.
- When you contact customer support.
- Through cookies and similar technologies.
- Through analytics and advertising tools.
5. Why We Use Your Information
- Process and deliver orders.
- Provide customer support.
- Issue refunds.
- Prevent fraud.
- Improve website performance.
- Send newsletters where you have consented or where legally permitted.
- Comply with legal obligations.
6. Legal Bases
Where required by applicable law, we process personal information on one or more of the following legal bases:
- Performance of a contract.
- Your consent.
- Compliance with legal obligations.
- Our legitimate business interests, provided they do not override your rights.
7. Cookies and Similar Technologies
We use cookies and similar technologies to:
- Operate the website.
- Remember preferences.
- Measure website performance.
- Personalize content.
- Measure advertising effectiveness.
Where required by law, non-essential cookies are used only after obtaining your consent.
8. Third-Party Services
We use trusted third-party providers, including:
- Shopify
- Shopify Payments
- Google Analytics
- Meta Pixel
- TikTok Pixel
- Klaviyo
- PayPal
- Shipping carriers (DHL, UPS, Colissimo, La Poste, Mondial Relay and others where appropriate)
These providers process personal information only for the services they provide and under their own privacy policies.
9. International Transfers
As an international ecommerce business, your information may be transferred and processed outside your country of residence. Whenever required, we implement appropriate safeguards for international data transfers.
10. Email Marketing
If you subscribe to our newsletter, we may send promotional emails, product updates and educational content.
You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email.
11. Data Retention
We retain personal information only for as long as necessary to:
- Complete orders;
- Provide customer support;
- Meet legal, tax and accounting obligations;
- Resolve disputes;
- Prevent fraud.
When no longer required, personal information is securely deleted or anonymized.
12. Security
We use commercially reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure or destruction.
However, no internet transmission or storage system can be guaranteed to be 100% secure.
13. Your Privacy Rights
Depending on your location, you may have rights including:
- Access your personal information.
- Correct inaccurate information.
- Request deletion.
- Restrict processing.
- Object to certain processing.
- Withdraw consent.
- Request data portability.
- Lodge a complaint with your local supervisory authority.
14. Children's Privacy
Our website is not intended for children under 18 years of age without parental authorization. We do not knowingly collect personal information from children.
15. Automated Decision Making
We do not make legally significant decisions based solely on automated processing.
16. Changes to this Policy
We may update this Privacy Policy periodically. The updated version will always be published on this page together with the revised effective date.
17. Contact
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
VERSA4LIFE LTD
71–75 Shelton Street
London WC2H 9JQ
United Kingdom
Email: CONTACT@BEDRFASHION.COM
Website: https://www.bedrfashion.com